Easy as Ademe!
A series of animated graphics has been added to Ademe’s communications strategy, targeting the general public.
A fun and engaging way to explain Ademe’s work: this is the aim of the animated graphics created by Citizen Press. How do energy saving certificates work? What does ‘economy of functionality’ refer to? Created using html, these graphics illustrate and explain often complex subjects, without diluting the content and meaning behind them, as Ademe engineers were involved in their design. This process highlights the agency’s long-standing experience in designing and producing content, which includes Ademe’s bimonthly newsletter (le fil d’actu, or ‘news thread’), and their monthly magazine, Ademe&Vous.