Content marketing: quality and loyalty
Following a call for proposals, the agency has just renewed two major contracts with long-standing clients.
The Hauts-de-Seine département and the Comité de gestion des œuvres sociales hospitalières (charitable works committee) have once again put their trust in Citizen Press by asking the agency to produce their information material: L’Abeille, the magazine for secondary school pupils in the «92» département and CGOS magazine, that’s aimed at 900,000 members of staff working in public hospitals. This loyalty rests on our ability to create relevant and varied content that they adapt to the target readership. At a time when digital content is the way forward, Citizen Press provides their clients with their tailor-made expertise. Good, quality content marketing is a great tool for acquisition and encouraging customer loyalty, especially for B2B. 91% of companies use content marketing, 87% use social media to circulate the content.